style changes

"Mr. Nick" Gianniny, with his wife Daisy Estelle, c. 1958, R.N. Gianniny was foreman of the Charlottesville Woolen Mills weaving department from 1919 to 1942.

During the 1870's, a rising standard of living brought style changes which pushed satinets, kerseys, jeans, and broadcloths into the background. In their place fine cassimeres, cashmeres, meltons, and other smooth-finished cloths surged forward In importance with flannels ranking second. Marchant and his associates endeavored to meet this trend while retaining a foothold in the manufacture of coarser materials.--Harry Poindexter